‘Baba Fareed Paint House’ reads one of the shop signs. Another says ‘Shakar Ganj Meat House’. ‘Baba Fareed Stationery Shop’ comes right after. One soon learns that most of the city of Pakpattan is named after Fareeduddin Shakarganj, or Baba Fareed, as he is widely known. The title of ‘Shakarganj’ refers to this 13th century Sufi’s love for sugar. According to the folk legend, Baba Fareed as a child didn’t say his prayers regularly. As an incentive his mother offered him the treat of sugar every time he said his prayers. He liked the taste of sugar, so he obliged his mother.